2015 San Francisco Fashion Awards / by alec vanderboom

"Hosted by the new CARBON Lounge SF, San Francisco Fashion Awards TM will honor relevant talents that have contributed innovation and social change through the ongoing fashion evolution of San Francisco." 
- Fashion Xchange Magazine 

This was my first year attending the San Francisco Fashion Awards and it was very memorable. I got invited by Marciella Olague, a San Francisco based designer, to be her lead hairstylist for the show. We decided to go with a sleek top knot/bun and add gold touch. The makeup was based off our shoot we did with Fashion Xchange Magazine for The Avant Garde Issue | No. 10, we kept the theme going with the dramatic eye.


The first model (pictured below) Karina Lamar, also walked for House of Ccuoco, another SF based designer who debuted her line in London this year( http://ccuoco.com), that is why her hair is different from the rest. 

Also we had two models wear hats that Marciella made, so we just kept their hair down and sleek.

Hope you enjoy! 


The first model (pictured above) Karina Lamar, also walked for House of Ccuoco, another SF based designer who debuted her line in London this year( http://ccuoco.com), that is why her hair is different from the rest. Someone else did her hair and I did her makeup.


Model: Sylvie / magic7.carbonmade.com
(above and below)



Model: Karina Lamar (above)

Model: Ashley Brooke Crow at MDT Agency, Inc. http://mdtagencysf.com (above)


I also did her hair and makeup (model above)


Model: Vigilant Sutherlin


Model: Sylvie / magic7.carbonmade.com
(above)


Maricella Olague won the award as San Francisco's Best Emerging Designer!!
Congratulations Maricella Olague, you are an awesome designer and have a very bright future ahead of you!! Thanks for having me a part of your show!
XOXO